Jimbo Fisher's son caught in NIke-Under Armour controversy

Jimbo Fisher led the Florida State Seminoles to a perfect season through the ACC and the Auburn Tigers to win teh BCS National Championship in a year where everything seemed to go right for Fisher on the sidelines.

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Well, not everything was perfect on the Florida State sideline according to a report from the Wall Street Journal that documented a wardrobe malfunction from Fisher’s nine-year-old son Ethan who wore Under Armour on the sidelines of the Nike school.

Nike’s assistant director for football sports marketing who oversees FSU’s licensing and apparel deal, Mark Dupes, emailed the FSU athletic department after the Seminoles defeated previously-undefeated Miami on Nov. 2 requesting Jimbo’s son not wear the competition after he saw him on television celebrating the victory with his dad.

"“Hey guys great win and game! Appreciate everything you all do for us! Keep it rolling,” Dupes wrote in the email, obtained by the WSJ under the Freedom of Information Act. “Hey got a text from the USA Director of Sports Marketing last night telling me of how good things look w FSU and our players and sideline staff, exposure for the Brand was exceptional. Then 5 min later I rec a new message…Said ABC cameras were on Jimbo and his Son [at] end of the game…His son was Wearing Under Armour FSU sweatshirt! Ouch. Can we please ask Jimbo to eliminate that from the son’s wardrobe in the future! Let me know if I can help w anything. Thx guys. MD”."

FSU senior associate athletics director Monk Bonasorte said he never acted on the email which he interpreted as a joke and wasn’t about to tell Jimbo what his son can and can’t wear. Further, the deal with Nike and FSU does not include family members, but it is worth nothing Ethan wore Nike apparel for the remainder of the season.

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Jimbo Fisher urged by Nike not to let son wear Under Armour

By Patrick Schmidt | Aug 1, 2014