You may recall the NFL hiring an influx of personnel to specialize in health complications and injury after the league was taken to task for their lack of regard for head injuries.
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Now it appears as if the league is doing the same type of damage control, this time involving domestic violence.
While physical abuse outside of the league has been a problem for some time, the fact that so many cases popped up at once (Adrian Peterson, Greg Hardy, Ray McDonald, Ray Rice) forced the NFL’s hand. Now, according to Politico.com, the league will be hiring specialists to combat the issues.
"The league soon will begin announcing the hiring of outside advisers and counselors on domestic violence, similar to the talent surge on player health-and-safety issues, including concussions. The NFL also plans to beef up its in-house staff for compliance and training, and will add domestic-violence awareness to its education programs at the high school and college levels."
While such is a nice sentiment, it’s a little too late if the NFL is trying to save face from the black eye they’re currently wearing. Granted, educating on domestic violence is a positive and begrudging the NFL for taking that stand won’t happen. However, given the history of the league this looks to be nothing more than a strategic PR move in hopes that a few dollars will sweep the larger issues under the rug.
While there will always be a bad apple in any bunch, fact of the matter is, the NFL hasn’t done enough previously and now they’re dealing with the consequence of public reaction.