NHL signs a deal with GoPro, will have POV cameras on players
By Cory Buck
The NHL recently signed a deal with GoPro to bring fans a closer look than ever from the perspective of their favorite hockey players. AdWeek reports that NHL promos and even broadcasts this season will include point-of-view footage from players that display the speed and skill of a professional that fans have yet to see outside of All-Star weekend.
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“The [technology] demystifies our game—and truly shows what skill our players have,” NHL CMO Brian Jennings said of the GoPro. He called the views one could see of an NHL game ‘unimaginable’ before this deal was signed. Now fans can see for themselves the speed and intensity found on the average NHL rink.
The league and GoPro tested out this technology by installing cameras in dozens of helmets on the NHL’s Player Media Tour at Prudential Center in Newark, NJ. Having liked what they saw, the parties decided to move forward in implementing the technology this year.
Aside from NHL executives, some players were also excited about the capabilities of the GoPro in an NHL broadcast.
“It can definitely help the game become even more interesting for the viewer, no question,” said New York Rangers goaltender Henrik Lundqvist. We’ll see how interesting a slap shot from the blue line looks like when it’s zeroed in on him and other goalies in the league starting this fall.
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