The Atlanta Falcons are reportedly set to unveil PSL pricing for seats in their new stadium that will charge up to $45,000 for the right to purchase season tickets.
The Atlanta Journal-Constitution got a hold of some figures tied to the new stadium under construction in downtown Atlanta and a few stood out like a sore thumb. Mainly, the figures for personal seat licenses (PSLs) were leaked and for the mere cost of a working person’s annual salary, you can have the right to pay nearly $400 per seat per game to watch the Atlanta Falcons. Hip hip hooray!
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Tim Tucker at the Constitution writes, ‘The plan, obtained exclusively by the AJC on Wednesday, calls for the $45,000 license fee to apply to each of 1,200 lower-bowl seats near the 50-yard line. Another 6,500 prime seats will carry PSLs ranging from $10,000 to $20,000 each.’
Boy, we remember when the cheap seats didn’t involve a bigger down payment than a new home would.
Now in fairness, the PSL prices for the actual cheap seats haven’t been released yet, but don’t worry Falcons fans. You too will have the chance to pay thousands of dollars for the right to buy season tickets that offer an inferior vantage point to that found on the average American coach planted in front of a high definition television.
If you think it’s bad in Hotlanta, check out Dallas and San Francisco, per the AJC piece, which cites have PSLs reaching as high as $150,000 in Dallas and $80,000 in San Francisco.
This will be the first time an Atlanta pro sports team has charged for PSLs, which effectively serve as a one-time fee for the right to buy those tickets every year at whatever season ticket prices the team sets. A license can be sold or transferred by its owner upon receipt. It’s a huge boon toward paying off that ridiculously expensive stadium, which at least isn’t funded mostly through the public.
The new stadium is expected to open in 2017. Its creators have taken the noble task of spending nearly one and a half billion dollars on a stadium that looks like half space ship, half elaborate geometry lesson.
But angles aren’t cheap and this stadium is mostly funded by the team and the league, so personal seat licenses quickly became necessary to make that money back as quickly as possible.
In the case of the Falcons stadium, a public tax covered only about $200 million in costs. The rest was paid for by these seat licenses, the team and the league.
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