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Snapchat’s best friends feature will be back

By April McGee

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One part of the newest Snapchat update caused a Twitter outrage.

The new Snapchat update hit your devices yesterday. There have been two big changes that people have been noticing the most.

Swiping all the way left on your app will bring you to the Discover page. The best way to describe it is Snapchat putting its own spin on the news. Users are prompted with multiple channels. Selecting one of the media channels will pull up a recent development and present it like a Snapchat story. All the stories have a lifespan of 24 hours.

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Snapchat launched its Sponsored Stories feature in November 2014 which gave users its first taste of branded content within the app. As of now the advertising costs for Snapchat are staggering. The minimum reported is $750,000 per day. And Snapchat is hesitant to move away from its high price tag.

The new Discover feature shows that brands are willing to acquiesce to get their content on the app. With the massive Snapchat audience, it’s likely that more are to follow. It will be interesting to see how channels develop the stories they choose to feature on the app.

Users can quickly swipe through stories. If they find something engaging they can swipe up and read it or watch a video clip, if applicable. They no longer have to rely on going to a separate media outlet to get the full story. Sponsored stories presented users with images from an event but did not get as information-rich as the Discover feature now does.

This should cause the engagement time of Snapchat users to skyrocket. They will not only be sharing snaps with friends and watching their stories as they did before but they’ll be reading and watching breaking news all within the app.

Now, to the other part of the Snapchat update. The one that caused a huge Twitter outrage.

When users go to the Stories section, they will no longer be able to see a user’s best friends. These are the people the user interacts with the most within the app.

Apparently people used to use this to keep tabs on their significant others. And when it was taken away this is a sampling of the raging that took place on Twitter:

Don’t submit your case to Cheaters just yet. Evan Spigel, Snapchat’s CEO, tweeted this out:

The world can rest easy now while they toil in the paranoia of cheating significant others. Everything will be back to normal soon.

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