Auburn University is reportedly considering installing the largest scoreboard in college football at Jordan Hare Stadium.
We were just thinking the other day that there isn’t enough decadence and wild spending in college football. Fortunately, Auburn University is here to dispel us of that silly notion. Of course there is! Just check out their $100 million planned renovation of Jordan Hare Stadium, where the university’s football team plays like six games every year. As part of that budget, the university is planning to spend about $14M on a scoreboard that would be the largest in a college football stadium because of course it would.
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The Montgomery Advertiser reports that, “Auburn’s Board of Trustees will vote during their Friday meeting on a proposal to replace the existing south end zone scoreboard at Jordan-Hare Stadium with an approximately 200-foot wide scoreboard that would be in place by August and ready for the upcoming season.”
The $14 million project would dwarf the scoreboard found at Kyle Stadium, where the Texas A&M football team plays, as the largest in college football. That’s pennies compared to the bigger renovations they have planned for the rest of Jordan Hare Stadium.
Sports Business Journal reported back in December that the university hired a consulting firm to explore the possibility of renovating the stadium to install luxury seating in an end zone seating section. This project would move the locker rooms from the south end zone to the north end as well in an effort to offer a section with bigger seats and better food and beverage options.
It seems that Auburn University is just falling in line with the other major universities who make more money off their football team than does the surrounding hundred miles of commerce combined. Jordan Hare Stadium creates millions of dollars in revenue every time the team steps foot inside, so it makes sense that those in charge want to make yet more money off a team that sits in the heart of SEC country.
While this would the largest scoreboard in the NCAA, it would not be the largest in the country. That distinction belongs to the Jacksonville Jaguars, who installed a pair of scoreboards that are almost big enough to distract people from the fact that the Jacksonville Jaguars are playing football below. They come in a 62 feet by 362 feet each, easily bigger than the behemoth screen found at AT&T Stadium in Arlington, TX, where the Dallas Cowboys play.
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