Just how much do the folks at ESPN love LeBron James? Enough to keep talking about him in an app update.
Few things in life are certain: death, taxes and ESPN have a raging hard-on over Cleveland Cavaliers star LeBron James.
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Hey, we all know it is true.
The worldwide leader stops at nothing when it comes to integrating LeBron James into their
weekly
daily
hourly
minute-to-minute coverage, so it should come as no surprise when they decide to work his name into something as simple as an app update.
Seriously.
One reddit user with a keen eye for LeBron, pointed out the fact on r/sports.
In the Feb. 12 update for the ESPN app, the company improved the look of the app to include iPad support, added Cricket World Cup coverage (yay!) and cracked a joke about LeBron.
Unfortunately, those nagging bugs are still there with the app running just as slow as ever, but that is neither here nor there.
And while we can make fun of ESPN for finding every possible moment to pimp LeBron’s name, can we really blame them? After all, there are few sports figures that transcend their sport and have as much of a worldly footprint as LeBron.
Next: LeBron James talks fame and his growing media empire
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