adidas x Snoop Dogg: Special Edition “Suited N Booted” Football Cleats
By Tim Ryan
Adidas and the great Snoop Dogg, the company’s Director of Football Development, have collaborated on a new special edition “Snoop Cleat” to be featured for today’s final of the adidas Football 7v7 National Championship in Las Vegas.
The inspiration for the adizero 5-Star 6.0 Snoop cleats was apparently birthed through Snoop’s song, “Suited ‘N Booted.”
From the mouth of the living legend himself:
"“Some of my main passions are music, fashion, football and helping the next generation of kids for the future,” said Coach Snoop. “Working with adidas Football to design a cleat that blends all these elements was a no-brainer and our new cleats showcase how we’re evolving the cleat game and truly fusing sports and culture.”"
Yeah, I think we can safely say fusing sports and culture was successfully accomplished in the execution of this design.
Check ’em out:
Suited? Check.
Booted? Check.
The feel of Snoop’s influence all over these damn things? CHECK.
“Don’t get too close cause these gators bite.”
If you’re not reading that sockliner in Snoop voice, you’re doing it wrong.
Some further details on the inspiration behind “The Snoops”:
"The 2017 adizero 5-Star 6.0 Snoop cleats feature gator-like materials and the colorway is specifically based off of his white and gold jewelry collection. To add some top-to-bottom styling details, Snoop worked with adidas designers to create a custom lace jewel that was inspired from the hood ornaments on luxury cars and added gold flecks on the shoelaces to match the gold plates on the cleats.For the final touches, “Suited” and “Booted” are featured on money-themed bands and Snoop’s lyrics are featured on the sockliner: “The cleanest, the meanest, I know that’s right; and “Don’t get too close cause these gators bite.”"
Yes, in case you’re wondering, those aforementioned money-themed bands wrap all the way around because when you’re Snoop Dogg, you either go all-out, or get the F out.
The 2017 adizero 5-Star 6.0 Special Edition Snoop cleats will be available for $120 on Tuesday, March 7, right here at adidas.com, Eastbay, and Dick’s Sporting Goods.
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Previously:
- adidas Football adizero “Money Pack” Cleats
- The “Uncaged Cheetah” adizero 5-Star 40 Cleats
- The adidas Consortium x Sneaker Politics Gazelle
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