Braves, Chargers improve offerings for Spanish-speaking fans

A new initiative by the Atlanta Braves and a recently-formed partnership for the Los Angeles Chargers have increased avenues in which Spanish-speaking fans of both franchises can connect with their favorite teams.

The Atlanta Braves’ launch of the Los Bravos program comes in concert with the announcement of a partnership between the Los Angeles Chargers and Azteca TV, meaning that Spanish-speaking fans have been prioritized by the franchises in both markets.

The Chargers’ partnership with Azteca makes the Spanish-language channel the flagship station of the team for pre-game, in-game and post-game broadcasts in Spanish. According to a press release, Azteca will also produce a weekly show that will feature highlights, Chargers personnel interviews and commentary by Azteca staff beginning in September.

Television is also part of the Los Bravos program, which the Braves recently announced. Every Sunday game will now be broadcast in Spanish by La Mejor, and the Braves have become the presenting sponsor of the Univision studio at Plaza Fiesta. That’s just one part of the program, however.

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The Braves are also going to be selling new merchandise, installing new community programs, producing new advertising and creating new homes on social media as well as a new web site all in Spanish. At SunTrust Park, there will be signage in Spanish in addition to bilingual guest services staff.

Both the Braves and Chargers are taking advantage of opportunities to grow their brands among the large Spanish-speaking communities in their markets. Considering the size of that demographic in those markets, they would have been foolish not to do so.