Nike has been releasing Air Jordan retros at such an alarming rate that it’s become easy to gloss over many of them. However, when we’re talking about the Air Jordan I, it’s mandatory to stop and pay attention.
It’s been pretty clear based on Nike’s sales over recent months that everyone has sneaker fatigue, particularly Jordan retro release fatigue.
A quick glance at any of the recent Jordan releases on Nike SNKRS, like the Jordan V “Flight Suit” or the Jordan IV “Motorsport Away,” will show that nearly every size is still available for purchase.
Now, that might be because those two particular iterations simply sucked, or maybe it’s because Jordan Brand seemingly releases two or three retros a week now.
After awhile, it gets old and repetitive and even sneakerheads begin to tune it out and latch onto forward-thinking brands like adidas, a thriving company that’s hardly trapped in a time capsule.
However, when we’re talking about an all-time classic like the Air Jordan 1, it’s time to pay attention.
Officially coined as the Air Jordan 1 “Quai 54,” this unique color set pays tribute to the upcoming Quai 54 World Streetball Championship, an outdoor event hosted by Jordan Brand that annually takes place in Paris.
I’m not usually one for a design that “flip-flops” the color scheme so you’re technically wearing two different shoes, but the differences are subtle enough while the rest of the shoe is dominated by the black.
In short, it’s an obvious winner.
A $160 winner, to be more specific.
The release is set for Saturday, July 8, at 10 am EDT.
While I’ve been way, way off before — look no further than the Jordan IV “Pure Money” release — I get the sense these will sell out pretty quickly.
Next: The Jordan V Black Premium looks like licorice
So, you know the drill:
Set your computer clock to analog so you can literally see the seconds tick away to 9:59:59 am EST and then click refresh and BUY.
Best practices are called best practices for a reason.
It’s also worth noting Nike created an alternate version reserved strictly for friends and family who presumably live in an alternate reality.
I’m not even sure Kramer would wear these. Truly horrendous.