How much money will Conor McGregor make from Floyd Mayweather fight?
By Ty O'Keefe
We’ve all heard about how much money Floyd Mayweather stands to make from his upcoming fight with Conor McGregor, but the UFC kingpin has millions of reasons to take pride in his own paycheck
From the minute it became more than just a pay-per-view pipe dream, this month’s super fight between Floyd Mayweather and Conor McGregor has been about money.
By now, we’ve all heard Mayweather boast about his upcoming payday, but he’s only half of this multi-million dollar equation. When the sun finally sets on this super fight, McGregor may have to charter a ship to bring his earnings back to the Emerald Isle.
Although we haven’t heard as much about the details of McGregor’s upcoming payday, we do know that his purse for fighting Mayweather is at least $75 million, and could even surpass the $100 million mark. Unfortunately for the outspoken Irishman, some reports indicate that the UFC is entitled to 20 percent of that purse. So if McGregor’s purse is indeed $75 million, the UFC will get $19 million.
On top of his life-altering purse, McGregor will also make millions from his cut of the combined revenue of pay-per-view purchases, ticket sales, sponsorship, branding and merchandise sales, as well as every beer that’s bought and all the food that’s inhaled at T-Mobile Arena on Aug.26.
If reports on the matter are accurate, McGregor is entitled to 20 percent of the pay-per-view profits which he’ll split evenly with the UFC. So if the fight fulfills promoter’s highest expectations by selling five million pay-per-views, that alone would generate $500 million in revenue, giving McGregor another $50 million after Uncle Dana takes his cut.
Interestingly, a strategic move made by McGregor and manager Audie Attar has also given the Irishman a chance to squeeze every cent out of branding and sponsorship deals connected to the fight. Rather than set sponsorship and branding deals with some of his regular sponsors for things like his robe or the clothes and shoes he’ll be wearing on fight night, McGregor intentionally allowed some of his sponsorship deals to expire in order to start an extremely lucrative bidding war.
For the record, Mayweather is reportedly going to earn around $25 million from branding and clothing sponsorships, which includes $1 million for his robe and just over $3 million for the ring cushion that will be behind his head during the fight. But there’s absolutely no reason that the UFC’s lightweight champ can’t match those numbers.
Ultimately, the decision to let some of McGregor’s key contracts expire has the potential to make him millions in additional income, and in June, Attar spoke to “The MMA Hour’s” Ariel Helwani about some of his client’s unexpected financial opportunities related to the Mayweather fight.
“He’s [McGregor] currently a free agent with regard to athletic apparel,” said Attar. “We’re still in discussions with Reebok and other brands.”
“We let a lot of our deals lapse, so there’s a lot of open categories that we’ve been negotiating from different brands–including Reebok,” added Attar.
For anyone unfamiliar with the way things are done in the UFC, the promotion’s outfitting deal with Reebok requires all fighters to wear only Reebok gear during fight week and in the Octagon. But that obviously doesn’t apply to fights beyond the borders of the UFC, and McGregor’s own exclusive deal with Reebok is one of the deals that was recently allowed to expire.
Because there’s no way know the final sales figures from merchandise, food and beverages and even tickets until the day after the fight, it’s tough to get an accurate idea of how much money McGregor will make on Aug.26, and not knowing the exact details of McGregor’s other fight-related deals doesn’t make it any easier.
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But if McGregor’s purse is between $75 and $100 million, his cut of the pay-per-view profits makes him another $50 million and we use Mayweather’s $25 million branding and sponsorship deal as an indication of what the Irishman will make from that revenue stream, while subtracting the UFC’s cut of McGregor’s purse, he’s likely to make a grand total of between $125 and $150 million plus his cut of the revenue generated by the sale of food and beverages, merchandise and tickets.
In case you’re wondering, McGregor made $40 million in 2016. And remember, if we don’t know all the details of his major fight night deals, it’s safe to say that there’s a lot of other deals that the public doesn’t know about that could potentially push McGregor’s total earnings for the Mayweather fight way past the $125-$150 million estimate.
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