WWE, Quibi partner for new series, Fight Like a Girl

Fight Like a Girl will pair WWE Superstars with struggling young women to help them improve their lives.

Quibi and WWE announced on Wednesday they will be partnering up for a new series, Fight Like a Girl, marking the first partnership between WWE, WWE Studios, Critical Content and the mobile-media company, Quibi.

According to a press release, Fight Like a Girl will be hosted by WWE Chief Brand Officer Stephanie McMahon. McMahon will “[pair] a WWE Superstar with a young woman struggling with a personal issue that has been holding her back. The WWE Superstars draw from their own life experiences, to help their trainees overcome obstacles and become tougher, stronger and healthier versions of their former selves inside and out.”

The series will take place at WWE’s Performance Center in Tampa, Florida and each episode will culminate with a “stunning transformation and heart-pounding reveal as the women change their lives forever.”

WWE has been trying to find ways to attract a new, younger audience as well as appeal to a broader group of female fans. WWE’s women’s division has grown in profile over the years, starting with the “women’s revolution” that saw the former Divas division transformed into a bona fide Women’s division that features a Raw and SmackDown Women’s Championship and a Women’s Tag Team Championship and continued through the success of Ronda Rousey’s rookie-year run with the company.

Rousey, Becky Lynch and Charlotte Flair headlined WrestleMania 35 in April and Lynch has become one of the most popular Superstars in the company, making history as the first WWE talent to appear on the cover of ESPN: The Magazine. Lynch, and other WWE Superstars have long shared their personal and professional struggles and Fight Like a Girl will give them the opportunity to use those experiences to directly help other women.

No premiere date has been announced for the series, but it should provide a different glimpse into the lives and struggles of WWE Superstars and allow them to use their platforms to better the lives of others.