Being Alabama’s quarterback will be good for anyone’s NIL earnings prospects, and Bryce Young is set to cash in before even starting a game.
As rules allowing college athletes to capitalize on their name, image and likeness (NIL) became official when the calendar flipped to July, being Alabama’s starting quarterback stands as one of the most lucrative positions around if one were so inclined. Bryce Young is clearly ready to take advantage.
Crimson Tide head coach Nick Saban created headlines when he said Young has already reeled in endorsement deals pushing toward seven figures. Ole Miss head coach Lane Kiffin tongue-in-cheekily suggested the new starting signal-caller for Alabama doesn’t need to play against his team this coming season if that’s the case. Stanford coach David Shaw pointed to the premium placed on Alabama players in terms of NIL, and the advantage it gives Saban in recruiting.
“A kid gets a seven-figure deal before he even starts a game. That’s fair market value?” Shaw said. “I don’t think that’s fair market value. That’s Alabama value.”
Nick Saban wasn’t far off in tabbing the value of Bryce Young’s NIL deals
According to ESPN’s Alex Scarborough, Young has signed NIL deals worth over $800,000. According to Scarborough Young has been presented with, but has yet to accept, deals worth well in excess of $1 million.
Young’s only currently public endorsement, with Cash App, is reportedly worth six figures and production has been completed on a commercial. The bulk of his remaining deals, per Scarborough’s sources, are in the trading card and memorabilia space with companies including Leaf, Wild Card and Onyx. Scarborough also reports Young has yet to sign any local deals in Tuscaloosa, but he’s expected to sign deals that can be beneficial to teammates as well.
Young appeared in nine games as a freshman last year, completing 13 of 22 passes as Mac Jones’ backup. He’s in line to make his first career start against Miami on Sept. 4 in Atlanta, presumably with some portion of big endorsement money already in hand.