Look, halftime shows with analysts are interesting. But halftime shows with analysts that are being drowned out by a polarizing pop-country hit? That’s worth watching.
Anyone who tried tuning into the CBS halftime show to get some professional thoughts on the AFC Championship Game between the Cincinnati Bengals and the Kansas City Chiefs got an interesting treat instead.
Rather than being able to actually listen to any of the thoughts presented by the CBS analysts at the game, everyone was audibly hammered with the Applebee’s song.
That’s right. Whether that’s good or bad is up to the individuals in the audience.
Walker Hayes’ inexplicable hit about suburban cuisine and “squeak-squeakin’ in the truck bed” dominated TikTok dance crazes and routinely became something of a conversation topic on Twitter over the past year. On Sunday, the song provided some absolute comedy as it overshadowed everything the CBS crew tried to say during the halftime show.
And predictably, the song that has been mocked and derided a million times on Twitter was quickly the center of sports Twitter once more.
Just check out this absurdity for yourself. It’s remarkable in the worst possible way.
Twitter sounds off as CBS halftime show was audibly smothered by Applebee’s song
And because it’s so comically awful, people LOVED it. Not because the song is inherently good, but because this was unexpected and unprecedented. It’s incredible. The whole moment, in its awkward brilliance, provided the perfect moment of levity that seemingly everyone needed.
https://twitter.com/RJ_Writes/status/1487900535399329798?s=20&t=RSfFbwf5-C9pebSD2jXkcA
Very loud music blaring like 25 feet behind the CBS halftime show us super funny
— Steven Cheah (@StevenCheah) January 30, 2022
This CBS halftime show is completely incomprehensible.
— Timothy Burke (@bubbaprog) January 30, 2022
Has anything quite like this happened before? This uncomfortable and comical situation seems so totally unique.
This halftime show is amazing. I am watching it through my hands.
— Adam Kramer (@KegsnEggs) January 30, 2022
This is the greatest halftime show in football history. Do this every week. Make it louder. Use fireworks. I need more of this.
— Adam Kramer (@KegsnEggs) January 30, 2022
There’s no real way to visualize what happened. There’s no real good way to explain to something what happened. It’s something that must be experienced. You’ve got to watch the video to fully know how weird this moment was.
I just lost power at my house. Imagining what is happening during this halftime show by relying solely on y’all’s tweets is an ~adventure~
— Alyssa Lang (@AlyssaLang) January 30, 2022
Halftime show might have to go silent count
— Femi Abebefe (@FemiAbebefe) January 30, 2022
There is no escaping the dang Applebee’s song. There are only a few things that are certain in this life: death, taxes, and a “Bourbon Street steak with the Oreo shake.” It is all inevitable. We will all listen to this song until the end of time.
Announcers: *trying to do Chiefs v Bengals halftime show*
— Sourdeath Sam (@SourdeathSam) January 30, 2022
Halftime Performers: APPLEBEEEEEES ON A DATE NIGHT!! pic.twitter.com/Jbidbjpril
Everyone trying to listen to the CBS halftime show rn: pic.twitter.com/RR6xjuRYsE
— FanDuel Sportsbook (@FDSportsbook) January 30, 2022
All I can think is: Eli Applebees
— Mina Kimes (@minakimes) January 30, 2022
We’re getting a halftime show and a halftime show at the same time
— Stephen A. Smith Burner’s Burner Parody (@TheSASBurner) January 30, 2022
But at least the song provided a good laugh for everyone online. At least it’s got that going for it.