Cleveland Browns to unveil live bulldog mascot named ‘Swagger’
By Bryan Rose
It appears as if Johnny Manziel won’t be the only new, crowd pleasing attraction at Cleveland Browns games this season. In fact, the alleged newest addition to the Browns franchise might have both men and women swooning while he drools all over their favorite jersey.
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So who’s the new face of the Cleveland Browns? ‘Swagger’, a live bulldog mascot the team is expected to unveil this season.
Speaking to Cleveland Browns VP of marketing Kevin Griffin, Chris Fillar of 92.3 The Fan was told that the new mascot will make his debut this year.
The idea of a ‘live’ in-game mascot isn’t exactly new to football considering a handful of colleges participate in such, though in the NFL it’s certainly a little odd considering most mascots are people dressed in a cartoon plush costume (assuming they have a mascot at all).
Fillar didn’t go on to elaborate about the idea and if ‘Swagger’ will be on the sidelines during games or if he’ll be more of an event mascot, traveling to Cleveland Browns sponsored activities.
Browns VP of Marketing Kevin Griffin telling me that the Browns will unveil a LIVE bulldog mascot named "Swagger" this season.
— Chris Fillar (@ItsFillar) July 13, 2014
The Milwaukee Brewers made waves earlier this year when they made their adopted dog ‘Hank’ a live in-game mascot and that has worked extremely well. The team has sold an impressive amount of Hank licensed merchandise and he greets fans at the stadium, so it’s possible the Cleveland Browns could be attempting to have their own version of that with ‘Swagger’.
It certainly fits the mold given the famed ‘Dawg Pound’.
Hopefully the idea doesn’t stretch too far beyond the Browns because I’m pretty sure nobody wants to see a Dolphin swimming around a plexiglass box in Miami.