Hue Jackson doesn’t know it yet, but he just handed snarky reporters the makings of some pretty sarcastic ledes somewhere down the road.
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When asked to talk about the system he plans to run in his first year taking over for Jay Gruden as OC in Cincinnati, Jackson refused to give any real details. He did however offer this cornball response (via cincinnati.com):
"“You got to do a little bit of whatever it takes to win. Whether it is West Coast, East Coast, side coast, north coast, whatever coast. We’ll be whatever coast you need us to be to win games. It will be Bengal coast. That’s what it is going to be.”"
And if the Bengals should happen to struggle running Hue’s new “Bengal coast offense?” Get ready for the snark to flow.
“Bengal coast offense runs aground.” “Bengal coast offense can’t get out of the harbor.” “Bengal coast offense sinks without a sight.”
Or, simplest of all, “Bengal coast offense is no West Coast offense.”
Somewhere, Brad Childress is shaking his head because he knows the huge mistake Hue Jackson just made. Childress still hasn’t lived down his infamous “kick-ass offense” remark in Minnesota, and it’s been half a decade.
Bengal coast offense isn’t as bad as kick-ass offense but it’s still enough to provide writers with plenty of oh-so-clever ledes, if/when Hue’s offense should have problems.
Hue better hope that Andy Dalton and A.J. Green can get it going under his leadership. That’s really all he needs anyway. The rest of it is just window dressing.