Major League Baseball is a game built of advertising. Watch any historic clip and you’ll see massive advertisements littered in the stands and outfield. Hell, baseball cards were originally created as a marketing tool.
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So it only makes sense that MLB would be okay putting advertisements on jerseys, right? It’s certainly possible according to San Francisco Giants CEO Larry Baer who hints uniforms complete with ads could be something we see in the future.
Speaking about inflating costs for fans, Baer hinted that the inclusion of advertisements on a uniform could potentially offset some costs.
“I’m not saying, ‘Wow, if there’s advertising on uniforms, then ticket prices are going to be frozen for the next five years.’ I’m not giving to say that. But I do believe that, um, that could be potentially a better alternative. We would support, the Giants would support, this is a better alternative than continuous ticket price increases across the board to fund operations . . . I don’t know who would be on the sleeve, or, whatever. Something tells me it will be a sleeve. It would start with a sleeve.”
While most seem to be opposed to the idea in general, the tradition of baseball is cemented in the idea of advertising though putting such on the uniform might be crossing the line for many.
At this point, the idea seems to still be in its infancy but it’s something that the NBA is toying with as well. MLB might be best served placing advertisements on their practice uniforms first to see how the concept takes off rather than fully implementing it all at once.
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