Mark Cuban officially wins Twitter war as Chris Broussard apologizes
ESPN writer Chris Broussard finally issues apology to Mavericks owner Mark Cuban for “hasty tweet”.
Imagine you are Dallas Mavericks owner Mark Cuban and you’ve just learned that your prized free agent signing has just reneged on his deal with you and opted to re-sign with his former club instead. You’re understandably distraught and trying to make sense of it all. The last thing you need is a quick-draw reporter tweeting that you’re driving around town frantically and begging said player’s family to talk to him.
Unfortunately, that’s exactly what Mark Cuban had to deal with on Wednesday night when news of DeAndre Jordan’s change of mind started to make the rounds. ESPN’s Chris Broussard was quick to Twitter, citing sources that maintained Cuban was, “Driving around downtown Dallas begging (thru texts) Jordan’s family for address to DeAndre’s home.” As these things go, a Twitter war obviously broke out between Cuban, Cuban’s brother, and Broussard about the accuracy of the report and the hasty, irresponsible reporting that it was.
In case you were living under a rock for this epic battle, you can catch up on the details here, here, here, and here.
Needless to say, words are said in the heat of the moment and cooler heads eventually prevail. In this case, Chris Broussard finally took a step back and realized the error of his ways. He returned to the scene of the crime- Twitter – on Wednesday to issue an apology for “tweeting hasty”.
His full apology reads as follows:
"“Regarding my Wednesday report: I should have attempted to contact Mark Cuban before reporting what my sources were telling me. I always try to carry myself with honesty and integrity both personally and professionally. I recognize that I tweeted hastily, I’m sorry for it, and I will learn from my mistake.” – (via TwitLonger)"
Broussard’s apology, while the right thing to do, sadly comes after already painting Cuban in a bad light in the court of public opinion. It also comes on the heels of heavy public opinion that turned drastically on Broussard for the report. Perhaps feeling that pressure finally led the ESPN reporter to see reason and at least try and save a little face in the matter. Perhaps something came down from above telling him to drop it and apologize.
Regardless of where it came from, we’ll chalk Mark Cuban up as the winner in this particular battle.
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