Marshawn Lynch explains how Russell Wilson’s mistake helped the Beast Mode brand

Former NFL running back Marshawn Lynch revealed how Russell Wilson’s late interception in Super Bowl 49 helped his brand.

When looking back at previous Super Bowls, perhaps the one with the craziest ending is the final game of the 2014 season. Of course, that is Super Bowl 49, when the Seattle Seahawks took on the New England Patriots. That is the game in which instead of running the football with Marshawn Lynch, head coach Pete Carroll went for a passing play, which led to a clutch interception by Patriots defensive back Malcolm Butler.

During an appearance on the I AM ATHLETE Podcast, Lynch opened up about the decision to go for a pass instead of a run in Super Bowl 49. Lynch said that the mistake by Seattle actually helped him on the business side of things.

Marshawn Lynch says Seahawks’ Super Bowl 49 interception helped his brand

"“We at the peak of our careers, with the opportunity to go head and start a dynasty, and then we fumbled the bag on the two yard line. And now, it’s really helped me with that business,” said Lynch. “Now those deals are coming in, and now people ‘oh yeah man, they should’ve gave you that ball,’ conversation starter. Okay, well, what kind of business you got?'”"

There’s always a bright side to things.

The Seahawks were down 28-24 and got possession of the football with just over two minutes remaining in regulation. Quarterback Russell Wilson was able to lead the team downfield on a 31-yard pass to Lynch, an 11-yarder to Ricardo Lockette, and a 33-yard pass to Jayron Kearse to set the Seahawks up at the Patriots’ own five yard line. On the very next play after the Kearse reception, Lynch ran for four yards to be just one yard short of the end zone. But, that is when disaster struck for the Seahawks.

On second-and-goal with 26-seconds remaining, Wilson threw a pass to Lockette on a slant route. That is when Butler jumped in front of Lockette and picked off the pass. That allowed New England to win their fourth Super Bowl title in franchise history.

In that game, Lynch ran for 102 yards and a touchdown on 24 carries.

Lynch has his own apparel brand, called Beast Mode. Lynch has made appearances in television, including “Brooklyn Nine-Nine” and “Westworld.” Recently, Lynch was part of Amazon Prime Video’s “Thursday Night Football” broadcast as a correspondent, where he tapes segments viewing the areas in the host city of that week’s game, titled “N Yo’ City.”