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Steph Curry tops 2016 Millennials’ Athlete Index

By Jonathan Bass

Jan 18, 2016; Cleveland, OH, USA; Golden State Warriors guard Stephen Curry (30) celebrates a three-point basket in the third quarter against the Cleveland Cavaliers at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports
Jan 18, 2016; Cleveland, OH, USA; Golden State Warriors guard Stephen Curry (30) celebrates a three-point basket in the third quarter against the Cleveland Cavaliers at Quicken Loans Arena. Mandatory Credit: David Richard-USA TODAY Sports /
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To little surprise, Stephen Curry tops the list of Millennials’ favorite athletes.

For the second year in a row, 120 Sports has revealed its Millennials’ Athlete Index. The Index is a list consisting of the top athletes Millennials (the coveted demographic of individuals between the ages of 18 and 34) care most about. According to a press release from 120 Sports, the list was compiled after monitoring several metrics, such as consumer trends and online analytics.

"120 Sports uses up-to-the-moment insight from consumer trends to shape the way it produces its daily live and on-demand programming, providing real-time data on what is resonating most with the Millennial audience on a daily basis. Leveraging this information along with social analytics, 120 Sports and Ranker surveyed over 1,400 Millennials (defined as 18 to 34-year-olds) to determine the list of athletes most relevant to them."

The least surprising name on the list is that of Stephen Curry. The NBA’s incumbent MVP is, arguably, the most likable player in all of sports, what between his electric, aesthetically pleasing play, homey family life and team’s success. Second to Curry is J.J. Watt who, again, is little surprise, given his social media acumen and standing as the NFL’s resident warrior on the field/saint away from the gridiron.

After Curry and Watt, things get interesting. There are four baseball players in the top 10 – Mike Trout, Andrew McCutchen, Kris Bryant and Clayton Kershaw. For a plodding sport that often gets brought up in the same breath as American buffalo and the dodo, there certainly appears to be a crop of young stars ready to grab hold of a newer generation’s attention.

The top 10 likes like this:

1. Stephen Curry
2. J.J. Watt
3. Mike Trout
4. Alex Morgan
5. Cam Newton
6. Andrew McCutchen
7. Lionel Messi
8. Kris Bryant
9. Clayton Kershaw
10. Antonio Brown

As for the rest of the list, here are the athletes who made this year’s cut.

11. Rob Gronkowski
12. Jimmy Butler
13. Ronda Rousey
14. Kevin Durant
15. Jonathan Toews
16. Luke Kuechly
17. Jordan Spieth
18. Kristaps Porzingis
19. Giancarlo Stanton
20. Conor McGregor
21. Carli Lloyd
22. Odell Beckham Jr.
23. Kobe Bryant
24. Jake Arrieta
25. Julio Jones, 26, NFL*
26. Serena Williams
27. Cristiano Ronaldo
28. Russell Westbrook
29. Bryce Harper
30. LeBron James
31. Russell Wilson
32. Buster Posey
33. Aaron Rodgers
34. Le’Veon Bell
35. Rickie Fowler
36. Patrick Kane
37. Tim Duncan
38. Anthony Davis
39. Henrik Lundqvist
40. Danica Patrick

For more on the 2016 Millennials’ Athlete Index, check out 120 Sports.

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