New Orlean Saints quarterback, Drew Brees’ newest endorsement is the Can-Am Spyder motorcycle. Unfortunately, Brees’ contract forbids him from riding one.
“We knew the restrictions from the beginning, as did Can-Am,” Brees told ESPN.com. “Ultimately because I can’t ride it now doesn’t mean I won’t someday. The first chance I have to ride it on a closed course, you can bet I’ll take advantage.”
A type of trike motorcycle, the Can-Am Spyder has three wheels and a y-shaped frame. Bringing on Brees as a spokesman for the product is an attempt to appeal to a sports demographic. But how can Brees pitch a product he can’t try? Brees states that he is somewhat familiar with these types of motorcycles after a fellow teammate purchased one.
From a marketing standpoint, the company does a great job toying with the idea that he cannot ride it. In the commercial, Brees jokes:
"“My football contract forbids me from riding a motorcycle, which is a problem because I really want to ride a Can-Am Spyder. Luckily, I found a loophole: I’m going to retire.”"
In addition, on the Can-Am website, it shows Brees holding up a “contract” forbidding him from riding while a slogan states: “See how far Drew Brees is willing to go to feel the exhilaration of a Can-Am Spyder.”
Perhaps one day he’ll be able to ride one, but for now simply take his word on how amazing it is.