Steve Ballmer says Los Angeles Clippers won’t change name
By Josh Hill
When Donald Sterling spewed his hatred all over the place earlier this summer with his racist comments to his lover over the phone, one solution folks had to move on from the ordeal was to change the Clippers team name.
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Steve Ballmer taking over the team made a name change seem even more likely as moving the SuperSonics — named after an airplane — to Los Angeles — where one of the largest international airports in the world is located — made a lot of sense.
But Ballmer reiterated that the Clippers will not be changing their name as the brand is hot and you don’t change things that are working.
Steve Ballmer: "I think the Clippers are a RED-HOT brand!" Believe me, he provided the all caps with his booming voice.
— Ben Bolch (@latbbolch) August 18, 2014
Steve Ballmer: "There is not a discussion about whether you like the name Clipper or you don’t like the name Clipper." [cont]
— Ben Bolch (@latbbolch) August 18, 2014
Steve Ballmer [cont.]: "It’s like a lot of things in life. What’s hot is hot and I think the Clippers are hot."
— Ben Bolch (@latbbolch) August 18, 2014
This is something that has been on the mind of a lot of fans in the months after Donald Sterling burped and spit up his racist garbage all over the brand of Clippers, but like Ballmer said, the Clippers are still a hot brand and it’s one no longer associated with Sterling.
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