Jerry Jones calls Cowboys the glitz and glamour of the NFL
By Mike Dyce
Whether or not the Dallas Cowboys are still “America’s Team” has been debated ad nauseam during their nearly two-decades long streak of mediocrity and lack of postseason success. Cowboys owner and general manager Jerry Jones believes in his heart of hearts that they still hold that title, and with Forbes valuing them as the league’s most valuable franchise it is hard to argue with him there.
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While some franchises might be focused on the football aspect of the NFL, the Cowboys embrace the Hollywood aspect of a professional sports team.
“We’re the glitz and the glamour of the NFL,” Jones said, via the Dallas Morning News. Jones did bring it back to football and competition. “We want to kick [our opponents’] you know what with glitz and glamour.”
The comments were made at the end of a press conference unveiling the Cowboys’ new partnership with Swiss watchmaker Hublot. The partnership will see htree luxury Cowboys watches being created, which will range in price from $18,300 to $25,200, according to Forbes. What makes them uniquely Cowboys watches? They have a star at five o’clock to represent the team’s five Super Bowl wins.
“The Cowboys are into trying to associate with the very finest in terms of other areas of disciplines,” Jones said. “As much as we love the sport, as much as we love the contact, as much as we love to want to win a Super Bowl, we also appreciate the association with a great company or a great idea or a great product. That’s what this commitment is all about.”