Starting on January 15, Bloomindale’s will be auctioning off a series of 48 designer helmets in order to raise money for the NFL Foundation. Frank Berman, Bloomingdale’s executive vice president of marketing, explained the collaboration to Women’s Wear Daily:
"I don’t believe we have ever done a major collaboration with the NFL before this. Sports isn’t necessarily our strong suit. Certainly, players have made appearances for fashion labels, charities and special events. But there’s never been anything of this magnitude. The biggest piece is the collaboration with the NFL and CFDA."
Yeah, yeah, yeah, untapped markets and all that. Whatever. What the people really want to know is what the helmets look like. Well…
These are our kind of football helmets, @CFDA and @bloomingdales: http://t.co/PyKTJ3Frln #Superbowl pic.twitter.com/4RSD5Gls4T
— Glamour Fashion (@glamour_fashion) January 8, 2014
Football never looked so glamorous: http://t.co/Y9ybkgeeZ7 @CFDA @Bloomingdales @womensweardaily pic.twitter.com/lS2ueImEQD
— Badgley Mischka (@BadgleyMischka) January 7, 2014
I❤️Football! I was the ultimate cheerleader🙅💁! ✔️out my official Super BowlXLVIII Helmet! @Bloomingdales @CFDA Xox💋💋 pic.twitter.com/d1PApyqn8j
— Betsey Johnson (@xoBetseyJohnson) January 7, 2014
Personally, I like the one featuring the jewels and the spikes.
The bidding for each of the unique helmets will start at $248.
[Source: Women’s Wear Daily]