Prior to the AFC Championship game, Denver Broncos quarterback Peyton Manning was getting plenty of attention for his “Omaha” call. Because of the attention his audible call was generating, eight Omaha businesses came together and decided to donate $800 to his charity for every “Omaha” call that was picked up by the field mics.
After yelling out “Omaha” a whopping 31 times on Sunday against the New England Patriots, Manning generated $24,000 worth of donations for his charity.
“This has been terrific for us,” Greater Omaha Chamber of Commerce CEO and president David G. Brown told Rovell. “Before Friday, we had calculated that news coverage of Omaha had generated the equivalent of about $10 million in advertising.”
Despite the attention to Manning’s call being pretty silly, it is great to see that a large amount of money was donated to a great cause.