Maxxis leaving Houston Rockets for Jeremy Lin’s Los Angeles Lakers
By Bryan Rose
The pockets of the Houston Rockets just became a little lighter after major sponsor Maxxis decided to cut ties with the organization in favor of the Los Angeles Lakers.
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A Taiwanese tire company, Maxxis was one of the Rockets’ larger sponsors in recent seasons, namely due to Jeremy Lin’s influence. However, with Lin being traded to the Los Angeles Lakers, the company decided they’d prefer to spend their money in Los Angeles and the Lakers were more than willing to accept their offer.
“We are excited to welcome Maxxis as a new marketing partner of the Los Angeles Lakers for this season,” commented Tim Harris, senior vice president of business operations and chief operating officer. “We showcase similar values, including commitment to providing high-quality products and ensuring that our products measure up to the toughest competitors in our respective industries.”
Included in Maxxis’ sponsorship of the Los Angeles Lakers, the company will receive promotional opportunities including courtside LED TV signage and a banner in the practice arena. In addition the Lakers will have a promotional night sponsored by Maxxis.
“We are happy to associate the Maxxis brand with the LA Lakers, a team which has featured so many legendary players over the years. Basketball is popular around the world, so we hope to reach Lakers fans in this country and outside the U.S. as well,” said Maxxis Marketing Manager Matt Clark.
The Lakers aren’t the only team the company sponsors as they’re one of the largest influences in professional sports, including contracts with the New York Yankees, Baltimore Orioles and Liverpool FC.