120 Sports unveils inaugural Millennials’ Athlete Index

The folks at 120 Sports have unveiled their inaugural Millenials’ Athlete Index which uses research to determine which athletes are most important to the target audience. 


120 Sports announced on Tuesday that they are partnering with Ranker to create the 2015 Millenials’ Athlete Index.

The inaugural index uses an “algorithm designed to balance various dimensions of agreement, popularity and positivity” that will bring Millenials (defined as 18 to 34-year-olds) the most influencial and important athletes to them.

120 Sports “uses up-to-the-moment insight from consumer trends and current data research to shape the way it produces 24 hours of daily live and on-demand programming” and it is available exclusively as an OTT network.

The 120 Millenials’ Athlete Index Top 40 can be seen below:

1. Stephen Curry, 26, NBA
2. Mike Trout, 23, MLB
3. Russell Wilson, 26, NFL
4. Kevin Durant, 26, NBA
5. Madison Bumgarner, 25, MLB
6. Aaron Rodgers, 31, NFL
7. J.J. Watt, 25, NFL
8. Andrew Luck, 25, NFL
9. Lionel Messi, 27, La Liga
10. Odell Beckham Jr., 22, NFL
11. Alex Morgan, 25, USWNT
12. Damian Lillard, 24, NBA
13. Marcus Mariota, 21, NCAAF
14. Calvin Johnson, 29, NFL
15. Cristiano Ronaldo, 29, La Liga
16. Clayton Kershaw, 26, MLB
17. Jonathan Toews, 26, NHL
18. Patrick Kane, 26, NHL
19. Tom Brady, 37, NFL
20. Tim Howard, 35, USMNT
21. Anthony Davis, 21, NBA
22. LeBron James, 30, NBA
23. Rickie Fowler, 26, PGA TOUR
24. Tim Duncan, 38, NBA
25. Marshawn Lynch, 28, NFL
26. Rob Gronkowski, 25, NFL
27. Giancarlo Stanton, 25, MLB
28. Shaun White, 28, Action Sports
29. Steven Stamkos, 24, NHL
30. Maria Sharapova, 27, WTA
31. Henrik Lundqvist, 32, NHL
32. Buster Posey, 27, MLB
33. Bubba Watson, 36, PGA TOUR
34. Felix Hernandez, 28, MLB
35. Sidney Crosby, 27, NHL
36. Alexander Ovechkin, 29, NHL
37. Klay Thompson, 24, NBA
38. Russell Westbrook, 26, NBA
39. Peyton Manning, 38, NFL
40. Tiger Woods, 39, PGA TOUR