The media keeps hounding Seattle Seahawks running back Marshawn Lynch to talk to them. He continues to refuse, and just does his thing. At what point should they just give up and let Beast Mode be?Ā
Last week, the media spent all their time on Deflate-Gate and how that could affect Tom Bradyās and Bill Belichickās legacy. We couldnāt have TWO WEEKS of that, so what would the narrative be this week?
Enter Seattle Seahawks running back Marshawn Lynch. He was the one who said āIām all about that action, boss!ā as practically the only thing he said during last yearās Super Bowl hoopla.
At this yearās Super Bowl Media Day, Lynch went to the podium for about 4-and-a-half minutes and said several variations of āIām only here just so I donāt get fined,ā to answer media questions.
This is not the first time Lynch has refused to cooperate with the media. He was fined $50,000 in November for not talking to the media, and the league collected another $50,000 imposed after the 2013 season that was contingent on his cooperating with the media.
When will the time come for the media to own up that they lost to Marshawn Lynch and just move on?
I know that people in the media like when the phrase āThe media can make you or break you,ā but they havenāt broken Lynch. He is sticking to his guns, and he just wonāt talk.
Now, donāt get me wrong, I understand that he is an employee of the NFL, and one of the stipulations of the multi-million dollar contract he signed was that he talk to the media. Lynch is doing the minimum required of him, but because the media donāt like his answers, the NFL has to come down harder on him?
I think the cookie-cutter answers and clichĆ©s that athletes give to the media is a real waste of time. āI just wanna take it one game at a time,ā āItās a team effort,ā and other stock answers really donāt add anything to a player or what happened in a game.
So why do the media go to the player? They just want a quote to use. They feel they canāt get a good story without a strong quote.

Well, read this story on Marshawn Lynch written by Jerry Brewer ofĀ the Seattle Times. It was publishedĀ before last yearās Super Bowl. It is a well-written, moving portrait of Lynch and gives a lot of information about him, but it does not contain one direct quote from Lynch himself.
Why canāt the rest of the media do the same? Laziness perhaps?
Some who come to Lynchās defense say that the rule requiring players to talk to the media should be abolished. Lynchās quarterback, Russell Wilson agrees with that notion.
āI just think that sometimes we focus on things that donāt matter and donāt make any difference,ā Wilson said. āMarshawn is a great football player and a guy that puts his work in every day and is dedicated to the game of football and dedicated to his teammates. There are times I donāt think he should be fined, especially to extent that people try to fine him. Thatās just my honest opinion.ā
Why not just tell the teams to have players available for comment? They donāt have to have EVERYONE available. If the NFL wants to require every player to talk, have them do at least one interview a month, and THEY can choose to whom to grant the interview.
People say the NFL has the rule so it can promote the league and its players, and that means more money and attention for both parties. There are plenty of players who will stand behind the microphone and talk ad nauseam about themselves or the league. Reporters will never be left without a player willing to talk.
I keep hearing fans and the media complain about rich, spoiled

athletes who only think about themselves. They want to lump Lynch in that group, but he doesnāt fit there.
Lynch gave an interview with NFL.comās Michael Silver in which he explained why he doesnāt go along with the media.
āIāve never seen anybody win the game in the media. But at the same time, I understand what it could do for you, if you wanted to be someone who talks a lot. But thatās not me.
āAnd Iām not as comfortable, especially at the position I play, making it about me. As a running back, it takes five offensive linemen, a tight end, a fullback and possibly two wide receivers, in order to make my job successful. But when I do interviews, most of the time itāll come back to me. There are only so many times I can say, āI owe it to my offensive linemen,ā or, āThe credit should go to my teammates,ā before it becomes run down.
āThis goes back even to Pop Warner. Youād have a good game and theyād want you to give a couple of quotes for the newspaper, and I would let my other teammates be the ones to talk. Thatās how it was in high school, too. At Cal, Iād have my cousin, Robert Jordan, and Justin Forsett do it.
āFootballās just always been hella fun to me, not expressing myself in the media. I donāt do it to get attention; I just do it ācause I love that (expletive).ā
Thatās not enough for some. They want him to talk, and by God, he will talk. They are playing a game of chicken with Lynch, and Lynch looks like he wonāt blink.Ā He is doing the bare minimum so he doesnāt get fined.
Lynch knows that the media likes to pick who is good or who is bad in the NFL. They hand-pick their favorite players and blow up their profile. Lynch doesnāt want to play that game.
āI donāt know what story yāall trying to get out of me. I donāt know what image yāall trying to portray of me,ā Lynch said to reporters on Thursday. āBut it donāt matter what yāall think, what yāall say about me because when I go home at night, the same people that I look in the face ā my family that I love, thatās all that really matter to me. So yāall can go make up whatever yāall want to make up because I donāt say enough for yāall to go and put anything out on me.
āYāall shove cameras and microphones down my throat,ā Lynch continued. āBut when Iām at home in my environment, I donāt see yāall, but yāall mad at me. And if you aināt mad at me, then what yāall here for? I aināt got nothing for yāall, though. I told yāall that.
āIām here preparing for a game. And yāall want to ask me these questions, which is understandable. I could get down with that. But I told yāall. Iām not about to say nothing⦠All of my requirements are fulfilled.ā
This fight looks to continue without end unless the NFL tweaks its rule. Donāt expect Lynch to say anything after Super Bowl XLIX, even if he is the hero. They can keep trying, but they will get the same response theyāre getting now.
Isnāt it about time everyone justĀ left Marshawn Lynch alone?