The NBA has announced they will open up bidding for rights to be the league’s uniform supplier, and adidas has announced they will not renew their current deal.
Following the 2016-17 NBA regular season, adidas will no longer be the official uniform supplier of the league.
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The company announcd their decision not to renew the contract in a statement on Monday.
“We have decided to not renew our partnership as official outfitter of the NBA after our current contract expires following the 16-17 season,” the statement said, via USA Today Sports. “While we have enjoyed a successful long-term relationship with the league, we continually review our partner agreements to ensure they are meeting our investment and delivering on our brand and business needs.
“We are re-imagining and reshaping our business and have evolved our strategy to look at new, cutting-edge ways to drive our brand and support our business over the long term. We will invest more in telling stories that matter to our consumer, building category-disrupting innovative products, reinvigorating youth basketball with our new Next Generation programs and doubling our roster of professional athletes to authenticate our brand on-court.”
Now, Nike and Under Armour could be looking to get in on the bidding for the rights to outfit every NBA team.
Previous reports have indicated NBA commissioner Adam Silver has been impressed with Under Armour CEO Kevin Plank and the marketers for the brand, after Plank spent some time meeting league figures in the NBA office.
Whether that initial impression could lead to the two sides working out a deal remains to be seen, but it could certainly play in his favor.
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