Fansided

The Orlando Magic will rock Disney patches on jerseys next season

By Nam Tran

Nov 16, 2016; Orlando, FL, USA; Orlando Magic forward Aaron Gordon (00) high fives center Nikola Vucevic (9) against the New Orleans Pelicans during the second half at Amway Center. The Magic won 89-82. Mandatory Credit: Kim Klement-USA TODAY Sports
Nov 16, 2016; Orlando, FL, USA; Orlando Magic forward Aaron Gordon (00) high fives center Nikola Vucevic (9) against the New Orleans Pelicans during the second half at Amway Center. The Magic won 89-82. Mandatory Credit: Kim Klement-USA TODAY Sports /
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On Tuesday, the Orlando Magic and Disney announced that they have agreed to a jersey patch deal.

In 2016, the NBA announced that they would be piloting a program where teams can have sponsorship logos on their jerseys. The trial would start in the 2017-18 season and would last for three years. So far, eight teams have found sponsors and the most recent one is the Orlando Magic.

Starting this upcoming season, Disney will be putting their logo on the Magic’s jersey, the team announced on Tuesday. According to a statement made by the team’s CEO, Alex Martins, “Magic” is something that Orlando is known for. The deal brings their “story full circle and represents the coming together of two dynamic organizations that have become synonymous” with the city.

In addition to the logo patch that will be sewn onto the jersey, Amway Center will also have a special Disney-branded seating and hospitality area. Annual passholder upgrades can be used during select Magic home games.

Also, Martins told The Orlando Sentinel that partnering up with Disney is a great opportunity that would expand the Orlando Magic’s “international reach.”

"“This is an opportunity for us to partner with a local giant that we can expand our international reach with. And, conversely, as we travel around the league and our games are broadcast around the world and ultimately as we travel around the world in future international trips, we can help further expose the Disney brand as tied to the NBA and, specifically, to Disney’s hometown team. So the outcome could not have been any better. This is the perfect match for both of us in terms of branding on an NBA uniform.”"

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This partnership is great for the organization. People love Disney and the two teaming up will increase the team’s exposure, especially to little kids. And in addition to that, Mickey Mouse will probably make an appearance at games from time-to-time. Maybe he’ll even travel with the team to special events. Could you imagine Mickey at All-Star weekend and he let Aaron Gordon dunk over him at the dunk contest? That would be great!

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