NBA MVP Russell Westbrook featured in new Jordan ad

Russell Westbrook was featured in a new Jordan Brand ad about the easy decision to name him 2017 NBA MVP.

Get ready for an extra dose of Russell Westbrook. Now that the Oklahoma City Thunder point guard has laid claim to the NBA MVP award, he will be the talk of the league. The guy everyone guns to beat next season. And a new Jordan Brand ad, a look at the numbers, coupled with a nice tune, explains just how easy it was for Westbrook to win it.

The ad, titled “Why Not 0” is a cartoon animation and centers around a young teenager in a classroom struggling to decide who he should pick to win MVP. During his struggle, the MVP trophy itself lends the teen a hand by explaining the choice isn’t that difficult.

The trophy explains — in a song collaboration between Jordan Brand and rapper Phonte — that Westbrook’s triple-double streak, his net rating and his clutch stats were all numbers that catapulted him past the likes of other MVP finalists James Harden and Kawhi Leonard. Westbrook is the first Jordan Brand athlete to win the award since His Airness.

The trophy says if you add the box scores and analytics, they all equaled to zero, which is Westbrook’s number and doubles a shoutout to the “Why not 0” campaign Nike launched after Westbrook’s post-game comments in April, where he was asked if at any point during the season if he felt it was possible to break Oscar Robertson’s single-season triple-double record for 41.

Next: 2017 NBA Awards show: Twitter reacts to Russell Westbrook winning MVP

The fun song and cartoon work for someone like Westbrook, who has always prided himself on being different and little quirky. While this won’t be the last ad we see featuring the new MVP, this is the first one to say, “Why not 0?”