2017 U.S. Open average ticket prices up compared to 2016
The average price ans are paying to see tennis stars like Rafael Nadal and Venus Williams in New York City on the secondary market has increased year-over-year according to information from VividSeats.com.
According to VividSeats.com, the lure of a potential Roger Federer-Rafael Nadal men’s semifinal along with the drama of whether Karolina Pliskova could hold onto her current world No. 1 ranking has been sufficient to convince tennis fans to pay a premium for tickets to the 2017 U.S. Open.
Factoring in all tickets sold for all individual sessions, the average price paid is $277, a 29 percent increase from 2016. For context, 2016’s average price was $215, which was an 18 percent drop from 2015’s average price of $262.
The most expensive average price paid of $768 for a single session thus far is for Session 22, which is the mixed doubles final and men’s singles semifinals. That session is slated to begin at noon ET on Friday, Sept. 8. Kevin Anderson will face Pablo Carreno Busta for a spot in the men’s singles final against the winner of the Juan Martin del Potro vs. Nadal match. That average price represents a 14 percent increase from the same session last year.
Although the men’s singles final won’t feature the survivor of the anticipated Federer-Nadal match, as Federer lost to Juan Martin del Potro in the quarterfinals on Wednesday, demand hasn’t suffered. The average price paid for a ticket to Session 24 is $754, a 13 percent uptick from 2016.
Demand hasn’t been the same on the women’s singles side, perhaps due to the fact Serena Williams has only appeared in the stands cheering on her sister, Venus. The average price of $272 for admission to the women’s singles semis is a decrease of 34 percent. Additionally, a ticket to the women’s singles final is down 27 percent at $372. Session 20, which contained both men’s and women’s quarterfinal matches, was up five percent as compared to last year at $421.
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Whether Venus Williams can add another grand slam to her trophy case and whether del Potro can keep his momentum going against Nadal remains to be seen, but what’s certain is that this year’s U.S. Open is in high demand on the secondary ticket market.