Stance NFL collection allows fans to up their sock game while repping favorite teams
Stance, a premier provider of officially licensed socks for sports fans, has added NFL brands to its repertoire.
NFL fans who may have purchased Stance collegiate, MLB or NBA socks, the time has come to outfit your feet in outstanding designs which feature your favorite team.
The first-ever NFL socks for the company have premiered in three different collections. The Logo line features team colors in horizontal stripes with the team logo placed prominently on the calf. The Camo line infuses team colors and a team logo into a camouflage pattern. The Fade line juxtaposes team colors as the sock runs vertically with a smaller team logo near the sock’s top.
Stance category director Tzvi Twersky is proud of the design elements that the company has produced for NFL fans.
“We always had an idea of wanting to add the NFL at some point,” Twersky commented. “We have been engaged in that process for about a year. We have learned a lot about them and they have learned a lot about us. We worked together every step of the way, and the NFL was great to work with. We wanted to offer something different for fans, and I hope consumers see that in the line. Our socks get better with new fabrics and new moisture-wicking technology every year. We have a fantastic design team who is constantly innovating.”
The socks have been made available for fans of 10 different NFL teams upon launch of the line. Those teams are the Chicago Bears, Denver Broncos, Green Bay Packers, New England Patriots, New York Giants, Oakland Raiders, Philadelphia Eagles, Pittsburgh Steelers, Seattle Seahawks and Washington Redskins. Stance is currently holding a customer vote to determine which teams will be added next.
“We had a matrix of different factors like how a team has done historically, attendance at games, what retailers are in which regions, which regions have the biggest customer base of ours, etc,” Twersky explained. “There was a little bit of art to it as well. We stand strongly behind the initial teams we have launched with but we want to eventually make our products available to fans of all 32 teams.”
Stance is already the on-court and on-field sock provider for MLB and the NBA, but don’t expect that trend to carry over to the NFL.
“On the NFL side, we just want to show that we are the premium fan sock that fans can wear at the game, on the couch and after the game,” said Twersky.
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As fans continue to desire to represent their devotion to their teams with every possible element, officially licensed socks are a great option. Stance is working to provide that opportunity, and that will only expand as time passes.