The Los Angeles Lakers have partnered with Wish for their jersey patches.
Teams around the NBA have ads on their jersey for this upcoming season. The Lakers are the next team to sign on with a company.
The Lakers join a growing list of teams that have already inked deals. The Orlando Magic fittingly signed with Disney for their sponsor.
Other teams that have signed on with companies include; 76ers and StubHub, Bucks and Harley Davidson, Cavaliers and Goodyear, Celtics and General Electric, Jazz and Qualtrics, Kins and Blue Diamond Almonds, Nets and Infor, Pistons and Flagstar Bank, Raptors and Sun Life, Timberwolves and FitBit, Nuggets and Western Union, Hawks and Sharecare, Warriors and Rakuten.
The Lakers join that list with eCommerce site Wish. The three-year deal is worth anywhere between $12-14 million.
Wish is, “…an eCommerce platform that lets users shop millions of products at deep discounts on their mobile phone.” They are currently the sixth largest eCommerce company in the world.
This reveal also aligns with Nike’s first shot at NBA jerseys. The league kicked off their partnership with Nike this past year and jerseys have been slowly rolled out throughout the summer. As you can see in the picture above the Lakers have already revealed three of their jerseys to fans.
The young Lakers team has aspirations for big things next summer. Rumors have already begun that LeBron James and Paul George are on the radar. Both players have L.A. ties and make sense for the rebuilding Lakers to get back into contention.
Jersey ads, like the deal the Lakers sign, won’t impact player movement in the NBA. What they will do is allow the league to grow even more than it already has. Even with reports of teams losing money, the NBA is in it’s best position in years and growing.