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Nylon Calculus: New funding aims to expand ShotTracker experience for teams and fans

By Derek Helling

NEW YORK, NY - AUGUST 30: Former commissioner of the NBA, David Stern attends the NYCFC pop-up experience store VIP launch party on August 30, 2017 in New York City. (Photo by Noam Galai/Getty Images)
NEW YORK, NY - AUGUST 30: Former commissioner of the NBA, David Stern attends the NYCFC pop-up experience store VIP launch party on August 30, 2017 in New York City. (Photo by Noam Galai/Getty Images) /
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ShotTracker recently received an influx of capital, which means the spatial tracking and analytics system could gain even more of a foothold in college basketball.

On Wednesday, May 16, ShotTracker announced a new round of funding aimed at solidifying partnerships and increasing installations in courts. For sports fans, that means their favorite college basketball teams might soon be taking advantage of the technology and making part of it available to them as well.

ShotTracker TEAM is a spatial tracking system which maps basketball courts in 3D using sensors placed in the rafters of gymnasiums. Players on the court also wear sensors and basketballs have sensors placed inside them as well. Using the sensors, data about every movement of each ball and player on the court is collected and organized in real time.

The system is already in use by major-conference collegiate basketball programs like Baylor, Kansas, Oklahoma and TCU. The new $10.4 million funding round led by former NBA Commissioner David Stern will give ShotTracker the resources it needs to push its program beyond the Big 12.

More teams utilizing ShotTracker TEAM means more potential for fans to benefit as well. On top of the potential for their favorite teams to improve their on-court performance through a better understanding of how to increase efficiency, there is an element of ShotTracker team which is directly aimed at fan utilization.

For the second year in a row, ShotTracker has provided its services for all 31 games of the NAIA men’s basketball national championship tournament. That provision is not only for the teams involved, but the fans in attendance as well. Fans were able to download an app to their devices and get the same real-time data for their enjoyment and information.

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With the new round of funding, ShotTracker team is set up to expand the use of analytics and spatial tracking among college basketball teams and fans even further. The result of that will be a more enjoyable experience for all involved.

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