If this new NBA playoff ad doesn’t give you chills, you’re a robot

INGLEWOOD, CA- JUNE 12: Michael Jordan #23 of the Chicago Bulls celebrates following Game Five of the 1991 NBA Finals on June 12, 1991 at the Great Western Forum in Inglewood, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 1991 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images)
INGLEWOOD, CA- JUNE 12: Michael Jordan #23 of the Chicago Bulls celebrates following Game Five of the 1991 NBA Finals on June 12, 1991 at the Great Western Forum in Inglewood, California. NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, user is consenting to the terms and conditions of the Getty Images License Agreement. Mandatory Copyright Notice: Copyright 1991 NBAE (Photo by Andrew D. Bernstein/NBAE via Getty Images) /
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The NBA has released a new playoff ad, celebrating the emotional release of winning a first championship.

It’s the most beautiful moment in sports — the emotion release as the final seconds tick off the clock and a title is won. It’s something that players work for their entire lives and whether it’s a star, a role player or the last guy on the bench, the feeling is surely just as sweet. Although, one has to imagine it’s especially sweet when it’s the first time.

Today, the NBA has release a new playoff ad celebrating these moments. The video includes players like Stephen Curry and LeBron James holding the prize they’ve been striving for so long. From the NBA’s press release announcing the release of the new spot:

"“Finally Mine” shows the emotions that players go through when they win an NBA championship. Whether it’s tears of joy, or unrestrained enthusiasm, NBA players experience intense emotions once The Larry O’Brien Trophy is finally in their arms. “Finally Mine” features current and former NBA stars like Steph Curry, Tim Duncan, LeBron James, Michael Jordan, Shaquille O’Neal, Dirk Nowitzki and many more experiencing unbridled emotion after winning an NBA title."

If this doesn’t give you chills, you live at the Equator or you’re a robot.

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We’re just a few short weeks away from the conclusion of the 2018 NBA Finals and either the Celtics, Cavaliers, Rockets or Warriors will be creating some new memories to add to future versions of this video. There are plenty of players still in the playoffs who deserve a shot to hoist that Larry O’Brien trophy for the first time, but here’s a special shoutout to Chris Paul who has been an elite playoff performer for more than a decade and is making his first career appearance in the Conference Finals.