30 most iconic logos in sports
Chicago Blackhawks
Remember last slide when I said Mike Myers works in the Toronto Maple Leafs logo into all of his movies and that’s why no one allows him to make movies anymore? It’s still true, but Myers did make an exception.
Wayne’s World, without a doubt the best Saturday Night Live sketch turned into a movie, is a classic for hockey fans. If Myers had his choice, he would have worn a Maple Leafs jersey while playing the role of Wayne Campbell. But the sketch had to appeal to an American audience, and as we’ve learned with SNL sketches, Chicago sports fans are pretty easy to imitate and always good for laughs.
The Blackhawks logo checks all the boxes. It got the pop culture boost from Wayne’s World, it uses the Chicago C and they made sure to have a B in the nickname. Bulls, Bears, cuBs, Blackhawks. The only team that didn’t follow this was the White Sox. Their players were so offended at not having a B in their name that they disgraced the World Series so everyone referred to them as the Black Sox.
Unlike the Braves, Indians, and Redskins, the Blackhawks pay homage to a Native American hero with their (also controversial) logo. Black Hawk led a group of Native Americans against the United States in an effort to settle a dispute involving Native American land. He was unsuccessful, but at least he’s a famous Native American honored by a sports team and not a caricature of an entire nation.