Oklahoma reveals new Jordan Brand uniforms

The Oklahoma Sooners will be sporting a new look with Jordan Brand this upcoming season.

Oklahoma will have some new threads for the 2018 season. Yesterday, the Oklahoma football Twitter account released a video showing changes to the uniforms. This year the Sooners will be making the transition to Jordan Brand. The athletic department announced in November they would be joining the Jordan Brand family.

While the Sooners kept their traditional look for the most part, a few changes were made. Besides the Jordan Brand logo now being on the jersey, pants, gloves and shoes, the team logo on the helmet has a different font. Shifting away from the flat, skinny look of the “OU” logo, a more block look was unveiled.

Oklahoma is the third program in the country to make the transition to the brand modeled after perhaps the greatest basketball player ever, Michael Jordan. Michigan made the switch before the 2016 season and Jordan’s alma mater North Carolina joined before the 2017 season.

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The Jordan Brand is one of the most recognizable athletic brands in the world, so a dominant program like Oklahoma making the transition is not surprising. While some say uniforms do not have much to do with how a team performs, a change like this can only bolster Oklahoma’s success on the recruiting front.

Since taking over for the legendary Bob Stoops last summer, Lincoln Riley is already returning the Sooners to prominence. In his first year on the job, Riley led Oklahoma to a Big 12 title and College Football Playoff appearance, their second in three years. A uniform change like this can go a long way on impacting Oklahoma’s future as the program continues to gain national recognition.

The Sooners will debut their new Jordan Brand look when they open the season on Saturday, Sept. 1 against Florida Atlantic.