50 of the best moments of Dana White’s career
By Amy Kaplan
“Discovering” Sage Northcutt
By Alex Ramirez
Aside from being a sports organization, the UFC is a massive media company. It has its hands in all sorts of video and digital content. From television broadcasts to Twitter posts, the UFC knows how to reach its audience. In 2015 The UFC premiered “Dana White: Looking for a Fight online series. The concept of the show saw White, Matt Serra, and others search the county to attend local mixed martial arts events in hopes of finding new talent. The trio also got into wacky crazy adventures like paddle boarding and dog sledding.
Sage Northcutt was featured on the debut episode of the series and was signed to UFC deal. Northcutt was only 19 at the time. White sung the praises of Northcutt early and often making the young fighter a polarizing figure in the UFC. Fans either loved him or they hated him. Northcutt would go on to fight eight times in the UFC posting a 6-2 record. He would sign with ONE Championship in late 2018 ending his run with White and the UFC.
Dana White vs. Conor McGregor
By Zain Bando
In accordance with UFC 189, Dana White and Conor McGregor embarked on a massive media tour to promote McGregor’s title fight with Chad Mendes. One of their many stops took place at TSN studios for some competitive fun.
EA Sports: UFC 2 was the newest installment of the game at the time, and McGregor was on its cover. White, who would eventually become an unlockable character in the next video game, played as then-champion, Jose Aldo. McGregor, of course, played as himself.
Both men played two games. Each of them was five-rounds, simulating a real-life scenario. However, the judges were not needed in either fight, as McGregor stopped White within the first two rounds.
“EA did a great job,” McGregor said near the end of the video.
Eventually, White’s 2013 signee defeated Aldo in December of 2015, capping a meteoric rise for the Irish superstar. As for White himself, it remained, “business as usual.”