Why do Knicks fans say Bing Bong?

New York Knicks have two words to symbolize their early-season success. It’s simple. It’s catchy. It’s…big bong.

The catch phrase has gone viral on NBA Twitter, and every win brings with it more bings, and more bongs. Just one week into the season, the Knicks were first in the Eastern Conference.

It all started on opening night, when the Knicks beat the Boston Celtics in a double-overtime win in front of a ruckus Madison Square Garden crowd.

One win in, and Knicks fans reacted like they’d won an NBA Title. Sidetalk NYC posted some fan reaction from right outside of MSG.

Bing. Bong. Bing bong.

Why do Knicks fans say big bong?

Bing bong is a completely randomized set of words. It has no meaning, making it all the more hilarious.

Heck, free agent acquisition Evan Fournier reacted in kind.

You joined a fanbase desperate for winning, Evan. That’s what happens.

This isn’t the Celtics, nor the Lakers. The Knicks haven’t won an NBA Title since 1973.

Jordie Bloom is known as “bing bong guy.” Sidetalk, meanwhile, is a verified account run by New York University students.

“All my boys call me Bing Bong Guy now,” he says.

Bloom claims Bing Bong has some reasoning behind it.

“It’s a double-reference that is 1. commonly said in our Coney Island episodes and was invented by Coney Island rapper Nems and 2. is the sound heard in the Sidetalk intro,” Trent Simonian and Jack Byrne told Complex Sports. “Since it is a well-known Sidetalk reference and fans recognized us filming an episode outside of the Knicks game, Jordie saw us and threw in a ‘bing bong’ adlib. We added it into the Knicks episode as a reference to our previous episodes and it has since caught on as the Knicks’ unofficial slogan for the start of the season.”

Bing bong, folks. Bing bong.