The Ohio State University is quickly becoming the NIL capital of the college sports universe.
In the wonderful world of NIL, no school is doing a better job of putting its student-athletes in positions to succeed when it comes to name, image, likeness quite like The Ohio State University.
OSUNIL is changing the game in the Wild, Wild West stage of NIL. The Buckeyes have had over 1,000 deals negotiated in the first year since NIL has been adopted. They rank first in overall NIL compensation, as well as the number of student-athletes who have garnered at least one NIL deal. This comes as a surprise to no one, as Ohio State was always going to be elite in this venture.
NIL may help other schools even the playing field, but it is hard to stop a juggernaut like this one.
Ohio State is quickly becoming the gold standard when it comes to NIL deals
When Buckeyes head coach Ryan Day said it would take at least $13 million annually to sustain the football program a few weeks back, people were a tad skeptical of his claim. Then again, Day is a smart guy, one more than capable of seeing around the curve. And it is not just football where the Buckeyes flourish athletically. They usually field strong teams competing across most sports.
Admittedly, there are only a handful of universities that can realistically compete with Ohio State when it comes to the NIL game. This is the flagship university centrally located in the great state of Ohio. While Cincinnati is joining the Big 12 next summer, the Buckeyes have long benefited from being the only Power Five institution in the state. Also, they are totally dripping with booster cash.
Though it is not exactly a bidding war, but Ohio State seems to have more bargaining power than most schools in their position, all other things equal. Michigan State is expected to pony up some cash with the university taking college athletics very seriously at this juncture. Other universities will be able to make NIL work for them as well, but Ohio State seems to be at the front of the line.
It is crazy to think Ohio State was able to get this many NIL deals done in its first year of existence.