The USA TODAY Sports Media Group and MLB Advanced Media, L.P. (MLBAM), the interactive media and Internet company of Major League Baseball, launched Sports on Earth, a destination dedicated to great sports writing from some of the most respected voices in the industry, in late August of 2012. It is the first content product to launch from their newly formed joint venture.Steve Madden, a two-time National Magazine Award winner who most recently served as VP of Digital Product Development for Rodale Inc., is the General Manager for the joint venture and for Sports On Earth, and Larry Burke is the Editor-in-Chief. Burke was an award-winning senior editor at and Sports Illustrated, as well as the former editor of Inside Sports and the author of five books.

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