NBA To Allow Advertising On Backboards And Baselines

December 9, 2011; Westwego, LA, USA; A detailed view of the NBA logo and signature of the commissioner David Stern on a basketball on the first day of New Orleans Hornets training camp practice at the Alario Center. Mandatory Credit: Derick E. Hingle-USA TODAY Sports /

While the idea to put advertisements on uniforms has died down a bit in recent months, the ever financially struggling NBA (har, har) is looking for more ways to make money and apparently has found one.

According to Sports Business Journal, the NBA is going to allow advertisements on the backboards and on the baseline for the upcoming season.

Per SBJ:

"NBA teams, seeing the push for lucrative jersey advertising shelved, are getting two new areas inside their arenas as sources of revenue starting next season: on the court and atop the backboards.League officials have approved teams selling on-court advertising for the high-profile space in front of team benches as well as the camera-visible areas on top of the backboards."

The NBA has yet to put a price on the ad-space and they’ve stated that all ads will be removed for any nationally broadcast games, something the league already does for the advertisements under the scorer’s table.

Currently, the on-court advertising will be subject to a “one year trial” and will be re-evaluated at the end of the 2013-14 season.

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