Bidders on Buffalo Bills will be ‘pleasantly surprised’

The impending sale of the Buffalo Bills has drawn interest from near and far. The NFL is one of the largest media entities in the country and to own a piece of that business is a wildly tempting prospect for many. For those who downplay the sale because it involves the purchase of a team playing in one of the smallest markets in the NFL, an NFL reporter for SportsBusiness Journal has some reassurance: You’d be pleasantly surprised by what the Bills have to offer in financial terms.

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In an interview with WGR 550, Daniel Kaplan from the SportsBusiness Journal said that bidders will be ‘pleasantly surprised’ by the financial situation of the Bills, per the radio station’s official Twitter. He had other thoughts on the franchise to go with that assessment.

This should come as at least a mild surprise to those doing the math. Buffalo’s metro area is smaller than just about every other city in the NFL, save for Green Bay, but the franchise is still rich in history and tradition despite the team’s NFL-worst 14 year playoff drought.

The Bills sport some of the league’s most loyal fans and their profit margins are comfortable enough to justify ownership. While a casual onlooker may not see much in a franchise based in Buffalo, those who pay attention to the numbers of the deal will likely tell you that the Bills represent a sound investment for the right bidder.