For some viewers of the Super Bowl the commercials are the main attraction with the biggest NFL game of the year serving as the backdrop, so for those who love the commercials, they can look forward to the latest GoDaddy spot featuring Danica Patrick
Danica Patrick will be back in her role as a GoDaddy spokesperson during the Super Bowl as she’ll star in a new commercial along with an adorable puppy, per her twitter account. The high-profile NASCAR driver and longtime spokesperson for the company will be featured in a 30 second spot in this year’s Super Bowl and is the celebrity who has appeared in the most Super Bowl ads.
“I’m pretty sure this little GoDaddy puppy is going to steal the show,” Danica said of her canine co-star. “Our Super Bowl commercials have evolved over the years and it’s been pretty cool to be a part of the transformation. I love this year’s surprise ending. I really don’t think people will see the punchline coming.”
— Danica Patrick (@DanicaPatrick) November 24, 2014
Who doesn’t love adorable puppies, right?
“We are taking an advertising tradition – a tried-and-true Super Bowl commercial convention – and turning it upside down,” said GoDaddy CMO Barb Rechterman in the press release announcing the Super Bowl spot. “People love cute, little puppies in Super Bowl commercials, right? The power of our next Super Bowl ad is how it pivots from what you think is a traditional ‘Hallmark’ style commercial into something unexpected, while highlighting how our products help a small business owner drive their business online.”
Per the release, this is GoDaddy’s eleventh consecutive Super Bowl campaign and marks another significant milestone in the company’s transformation from an online hosting and domain name provider to a robust small business provider with easy-to-use products engineered to make the business of business easier.
A 30 second spot will cost $4 million which is chump change for the folks at GoDaddy who reportedly generated $1 billion worth of revenue last year.