Toronto Raptors Release New Ad, Logo As Part Of Team Re-branding

The Toronto Raptors have unveiled some changes to the franchise’s logo, and likely the team uniforms/colors.

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As part of a planned NBA franchise re-branding set to take place beginning next season, the Toronto Raptors have introduced a new logo. In addition, the organization is expected to release new uniforms and team colors as well.

A commercial that recently started airing on television has been posted to YouTube. The campaign, “This Is Our Shield,” as it has come to be known as, teases the new logo, which rapper Drake had reportedly been credited with helping design.

National Post basketball reporter Eric Koreen released the colored version of the logo on Twitter today. However, later on he posted an update saying that the circle around the logo was actually white, as shown on the team’s official Facebook page.

Can confirm that is the new logo. Expect uniforms and a full colour scheme in the new year. http://t.co/G7H9pvZGl1
— (((Eric Koreen))) (@ekoreen) December 19, 2014

FWIW, the Raptors have re-posted it on their FB page with a white circle, not a red circle, around logo.
— (((Eric Koreen))) (@ekoreen) December 19, 2014

If the aforementioned reports are true, and they appear to be, it would be heavily implied that the purple color scheme, long part of the Toronto-based franchise, is being phased out altogether. Additionally, the franchise’s parent company, Maple Leaf Sports and Entertainment Ltd., has officially filed a trademark on the new logo, according to reports.

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