Customized cleats are all the rage in the NFL these days and on Sunday, Cardinals running back Chris Johnson will be taking things the another level with a Tupac tribute.
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The postgame podium is one of the greatest platforms for an NFL player to style and profile and, in turn, expand that all-important personal brand.
Cam Newton's ability to take things to the next level off the field has never been in question, and his thunderous Week 3 arrival proved that very point.
Adidas will be making an impact in the NFL this weekend by way of spike-studded cleats set to be worn by Von Miller and Dak Prescott, among others.
Several retired pro athletes have appeared on Dancing With The Stars over the years. The latest? A very sparkly and out of hand, Derek Fisher.
Rapper YG and producer Mike Will Made-It got together with Adidas and one its top clients, Von Miller, to create a new track inspired by Miller's heartbeat.
The Seattle Seahawks have officially introduced a new logo. If you find yourself feeling just a little uncomfortable, you're definitely not alone.
Iowa Hawkeye fans began a new tradition where all 70,000-plus fans turn and wave to the children's hospital that now overlooks the stadium.
LaMelo Ball is just your average 16-year-old high school kid driving around in a brand new Lamborghini while wearing his very own signature sneaker.
The exploding Adidas brand is about to take things up a notch yet again with its release of the hassle-free UltraBOOST Laceless sneaker.
ESports is a booming business. But the idea of adding it to the Olympics as a sporting event is equal parts hilarious and embarrassing.
With obvious inspiration from the Air Jordan II, Nike took a sharp turn from the Air Jordan XXXI and went back to what always works best: familiarity.
MLB's "Players Weekend" allows for players to show some unique individuality, but Kris Bryant is instead making it about something much bigger than himself.
The North Carolina Tar Heels football team took things up a notch or 10 after unveiling its gorgeous Jordan Brand "Jumpman" helmets.
Adidas Baseball has taken a significant dive into MLB this season, with its latest offering being the adizero Afterburner "Dipped" Cleat Collection.
Whether it's the fans or fellow NBA players, it certainly seems like it's impossible for LeBron James to escape the mockery lately.
We are still well over a month from the NFL season but that hasn't stopped Cam Newton from getting a head start on owning the press conference game.
For the first time since 2014, Nike and Jordan Brand will honor Derek Jeter, aka The Captain, with two new sneaker releases.
A "Christmas in July" promotion by a minor league baseball team has raised the bar for giveaways following the announcement of a Cousin Eddie bobblehead.
The campaign by adidas will feature athletes at every level of sport and go straight to the top with stars like Dak Prescott, Kris Bryant and Joel Embiid.